Yes — Gold Bunny is ultra-processed.
The product is classified as ultra-processed because the ingredient list contains industrial additives: soy lecithin (an emulsifier), barley malt extract (an industrial flavor/sweetness enhancer), and vanillin aroma (a formulated flavoring). Presence of any such additives is sufficient to classify a food as UPF under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
Dark chocolate
By sainsbury's
Not UPF
Giant buttons
montezuma’s
Not UPF
Milk Chocolate
Marks & Spencer
Not UPF
Simple Dark Chocolate
Hu
Not UPF
Original liquorice
Panda
Not UPF
Pure Fruit Paws Strawberry & Apple
Bear
Not UPF
Creamy Hazelnut Chocolate
Deliciously Ella
Not UPF
Velvety & intense dark chocolate
Deliciously Ella
Not UPF
Yoyos Apple
Bear, Bear Nibbles
Not UPF
Hazelnut Crunch Truffles
Booja-Booja
Not UPF
Yes — Gold Bunny by Lindt, Lindt & Sprüngli is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the ingredient list contains industrial additives: soy lecithin (an emulsifier), barley malt extract (an industrial flavor/sweetness enhancer), and vanillin aroma (a formulated flavoring). Presence of any such additives is sufficient to classify a food as UPF under NOVA.
Nomi flags one ingredient in Gold Bunny as an ultra-processed marker: barley malt extract. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Dark milk chocolate by Tesco, single origin milk chocolate by Marks & Spencer, Milk Single Origin Chocolate by Waitrose. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.