No — Fruit rolls is not ultra-processed.
The ingredients are only whole fruits (apples, pears, mangos, strawberries) and a small amount of black carrot extract for color. There are no industrial sweeteners, refined syrups, emulsifiers, flavorings, or other additives. This would be classified as not ultra-processed under NOVA.
Other chocolate & sweets products Nomi has analysed ingredient by ingredient.
Lidl Organic Dark Chocolate
LIDL
UPF
70% chocolate
Lindt & Sprüngli
Not UPF
Bitter Extra Kraftig
Lindt,Lindt&Sprüngli
Not UPF
Milk Chocolate
Milka
UPF
180 g Côte d'Or Hazelnut Chocolate
Côte d'Or
UPF
Kinder Bueno
Kinder
UPF
Snickers
Snickers
UPF
Toblerone
Toblerone
UPF
Merci
Storck
UPF
AFTER EIGHT Coffret 300g
After Eight, Nestlé
UPF
No — Fruit rolls by Bear is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are only whole fruits (apples, pears, mangos, strawberries) and a small amount of black carrot extract for color. There are no industrial sweeteners, refined syrups, emulsifiers, flavorings, or other additives. This would be classified as not ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.