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Yes — Maoam is ultra-processed.
Classified as ultra-processed because it contains several industrial ingredients and additives per NOVA: glucose syrup (sirop de glucose), palm fat (graisse de palme – refined palm oil), sorbitol syrup (sirop de sorbitol – polyol sweetener), generic flavouring (arôme – industrial flavouring), and inverted sugar syrup (sirop de sucre inverti – industrially processed sugar). These go beyond basic culinary ingredients and indicate an ultra-processed confectionery product.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other chocolate & sweets Nomi has checked — these ones aren't ultra-processed.
70% Ecuador organic dark chocolate
Alter Eco
Not UPF
Cocoa
Asda
Not UPF
Ombar Centres
Ombar
Not UPF
Bitter Extra Kraftig
Lindt,Lindt&Sprüngli
Not UPF
Cacau em pó
Belbake Lidl, Belbake
Not UPF
Ugandan dark chocolate
Asda
Not UPF
Cocoa Powder
Tesco
Not UPF
Cocoa powder
Tesco
Not UPF
Hazelnut, Caramelised Cashew & Pistachio Milk Chocolate
Waitrose
Not UPF
Absolute Black Orange & Cocoa Nibs
Montezuma’s
Not UPF
Yes — Maoam by Haribo is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains several industrial ingredients and additives per NOVA: glucose syrup (sirop de glucose), palm fat (graisse de palme – refined palm oil), sorbitol syrup (sirop de sorbitol – polyol sweetener), generic flavouring (arôme – industrial flavouring), and inverted sugar syrup (sirop de sucre inverti – industrially processed sugar). These go beyond basic culinary ingredients and indicate an ultra-processed confectionery product.
Nomi flags 5 ingredients in Maoam as ultra-processed markers: glucose syrup, palm oil, aroma/flavoring, licorice extract, inverted sugar syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Yoyos Strawberry Multipack 5 x by BEAR, Fruit rolls by Bear, Bear Nibbles, Urban Fruit Snack Pack Strawberry by smashing strawberry. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
