Muller

Rice Strawberry

Barcode 4025500278090

Scanned 15 times by Nomi users

Yes — Rice Strawberry is ultra-processed.

The product is classified as UPF because it contains ultra-processed ingredients/additives including modified maize starch, flavourings, guar gum (a stabiliser), and added colour (carmines). These are industrial formulations and additives according to NOVA.

Ingredients

5 ultra-processed markers

OK

buttermilk

A dairy product produced by culture or fermentation of milk; a liquid with mild tang and fat, used as a baking liquid or beverage.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

rice (7%)
OK

skimmed milk from concentrate
OK

strawberries (5%)
OK

cream (milk) (4%)
OK

skim milk

Low-fat milk from which the fat portion has been removed; a basic dairy ingredient used as a beverage or in cooking.
UPF

modified maize starch

A processed starch, often used as a thickener or binding agent in foods; may be treated to modify properties.
UPF

guar gum (stabiliser)

A plant-derived thickener and stabiliser used to improve texture and emulsion stability in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
UPF

beetroot juice concentrate

A natural colorant derived from beetroot juice concentrate used to impart red/purple coloration.
OK

citric acid (acidity regulator)

Citric acid used as acidity regulator and preservative in beverages and foods; a natural organic acid derived from citrus fruits.
UPF

sodium citrates

Sodium citrate is a salt of citric acid used as an acidity regulator, flavor enhancer, and emulsifier in foods. It helps control acidity and can act as a buffering agent.
OK

colour: carmines

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Common questions about Rice Strawberry

Is Rice Strawberry ultra-processed?

Yes — Rice Strawberry by Muller is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as UPF because it contains ultra-processed ingredients/additives including modified maize starch, flavourings, guar gum (a stabiliser), and added colour (carmines). These are industrial formulations and additives according to NOVA.

Which ingredients in Rice Strawberry are ultra-processed?

Nomi flags 5 ingredients in Rice Strawberry as ultra-processed markers: modified maize starch, guar gum (stabiliser), flavourings, beetroot juice concentrate, sodium citrates. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.