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Luxury Cracker Selection by Deluxe
Deluxe

Luxury Cracker Selection

Barcode 4056489520160
Ultra-Processed Food (UPF)

Yes — Luxury Cracker Selection is ultra-processed.

Classified as UPF because the ingredient list includes industrial additives and formulations such as maltodextrin (an industrially processed sugar), flavouring (added flavours), barley malt extract (industrial flavour enhancer), and cane sugar syrup (refined syrup). These go beyond basic culinary ingredients and indicate ultra-processing under NOVA.

Ingredients

3 ultra-processed markers
  • OK
    wheat flour
    Finely ground cereal flour from wheat; a fundamental baking ingredient.
  • OK
    wholewheat flour
    A basic milled flour made from the whole grain of wheat, including bran and germ. Used for baking breads and other baked goods.
  • OK
    sunflower oil
    A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    cracked wheat
  • OK
    corn starch
    A refined starch extracted from corn, used as a thickening agent in foods.
  • OK
    raising agents - ammonium carbonate
    Leavening agent used in baking; historically ammonium carbonate is used in some crackers and cookies. Can release ammonia and CO2 when heated.
  • OK
    sodium carbonates; salt
  • OK
    molasses
    A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
  • OK
    dried beetroot
  • OK
    poppy seeds
    Small seeds from the opium poppy (Papaver somniferum) used as a culinary ingredient in breads, pastries, and toppings. Nutritionally rich in healthy fats and minerals.
  • OK
    dried carrot
    A dried form of carrot root, used as a dehydrated vegetable ingredient; retains color and some sweetness.
  • OK
    brown sugar
    Unrefined or partially refined sugar with molasses giving a brown color and distinctive flavor; a basic sweetener.
  • OK
    dried onion
    Dried form of the onion bulb, used as a seasoning; flavor-concentrated and shelf-stable.
  • UPF
    Barley Malt Extract
    Barley malt extract is a sweetener made from malted barley grains.
  • OK
    dried yeast (contains barley, wheat)
  • OK
    oats
    Whole grain cereal from the Avena sativa plant; commonly consumed as a breakfast staple or used in baking.
  • OK
    ground black pepper
    A fine powder made by grinding peppercorns (Piper nigrum); a common, pungent spice used to season savory dishes.
  • OK
    wheat seasoning (yeast extract, wheat flour, wheat gluten, sunflower oil)
  • OK
    dried parsley
    Dried leaves of parsley (Petroselinum crispum). Used as a fresh-herb substitute that provides a mild, bright, slightly grassy flavor; common in Europe and North America.
  • OK
    dried beetroot juice (beetroot juice from concentrate, maltodextrin, acidity regulator: citric acid)
  • OK
    sea salt
    A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
  • OK
    dried chives
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • OK
    cane sugar syrup
  • UPF
    flavouring
    A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
  • OK
    tomato flakes
  • OK
    red pepper flakes
  • OK
    dried green pepper
  • UPF
    yeast extract
    A flavor-enhancing extract produced from yeast cells, rich in amino acids and natural glutamates, commonly used to augment savory flavors.
  • OK
    enzyme (wheat)

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Common questions about Luxury Cracker Selection

Is Luxury Cracker Selection ultra-processed?

Yes — Luxury Cracker Selection by Deluxe is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because the ingredient list includes industrial additives and formulations such as maltodextrin (an industrially processed sugar), flavouring (added flavours), barley malt extract (industrial flavour enhancer), and cane sugar syrup (refined syrup). These go beyond basic culinary ingredients and indicate ultra-processing under NOVA.

Which ingredients in Luxury Cracker Selection are ultra-processed?

Nomi flags 3 ingredients in Luxury Cracker Selection as ultra-processed markers: Barley Malt Extract, flavouring, yeast extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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