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Yes — Superfood Oat Bites Cocoa & Orange is ultra-processed.
Classified as ultra-processed because the ingredient list includes several industrial additives and refined ingredients: palm fat (highly processed oil), flavouring and natural orange flavouring (industrial flavorings), partially inverted refiners syrup (industrially processed sugar syrup), and xanthan gum (industrial thickener). Any one of these is sufficient to classify the product as UPF under NOVA; together they clearly place it in the ultra-processed category.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Yes — Superfood Oat Bites Cocoa & Orange by Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes several industrial additives and refined ingredients: palm fat (highly processed oil), flavouring and natural orange flavouring (industrial flavorings), partially inverted refiners syrup (industrially processed sugar syrup), and xanthan gum (industrial thickener). Any one of these is sufficient to classify the product as UPF under NOVA; together they clearly place it in the ultra-processed category.
Nomi flags 4 ingredients in Superfood Oat Bites Cocoa & Orange as ultra-processed markers: partially inverted refiners syrup, xanthan gum, natural orange flavouring, flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Apple & Raisin Oat Bars by deliciously ella, Peanut Butter Oat Bars by Deliciously Ella, Apple & Cinnamon Peanut Butter Stuffed Oat Bar by Pip & Nut. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.