Yes — Rich Tea is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives including palm oil, invert sugar syrup, and the raising agent sodium carbonates. Palm oil is a highly refined industrial oil, and invert sugar syrup is an industrially processed sugar syrup. Sodium carbonates used as a raising agent is also pre-identified here as a UPF ingredient. These go beyond basic culinary ingredients, so under NOVA this biscuit is UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
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KIDDYLICIOUS Fruity Bakes - Fraise - 132g (6x1p)
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Not UPF
Almond Butter Stuffed Oat Bars
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Not UPF
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Not UPF
Marks & Spencer Frozen Croissanrs
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All butter puff pastry
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Yes — Rich Tea by Belmont Biscuits is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrial ingredients/additives including palm oil, invert sugar syrup, and the raising agent sodium carbonates. Palm oil is a highly refined industrial oil, and invert sugar syrup is an industrially processed sugar syrup. Sodium carbonates used as a raising agent is also pre-identified here as a UPF ingredient. These go beyond basic culinary ingredients, so under NOVA this biscuit is UPF.
Nomi flags 3 ingredients in Rich Tea as ultra-processed markers: palm oil, invert sugar syrup, sodium carbonates raising agents. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Shortbread Fingers by Walker’s, All butter shortbread fingers by Tesco, Shortbread All Butter Fingers by Sainsbury's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.