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No — KIDDYLICIOUS Fruity Bakes - Fraise - 132g (6x1p) is not ultra-processed.
A good choice, made with mostly simple fruit and grain ingredients.
This product is not ultra-processed. It is made primarily from whole wheat flour, fruit purées and juice concentrate, sunflower oil, rice flour, sodium bicarbonate as a leavening agent, pectin as a traditional fruit-derived gelling agent, and thiamine for fortification. None of these ingredients meet the specified UPF criteria. Pectin, basic culinary oil, baking agents, and added vitamins are not considered UPF ingredients under this classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
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No — KIDDYLICIOUS Fruity Bakes - Fraise - 132g (6x1p) by Kiddylicious is not ultra-processed, so it is not a UPF (ultra-processed food). This product is not ultra-processed. It is made primarily from whole wheat flour, fruit purées and juice concentrate, sunflower oil, rice flour, sodium bicarbonate as a leavening agent, pectin as a traditional fruit-derived gelling agent, and thiamine for fortification. None of these ingredients meet the specified UPF criteria. Pectin, basic culinary oil, baking agents, and added vitamins are not considered UPF ingredients under this classification.
Nomi has reviewed similar products that are not ultra-processed, including KIDDYLICIOUS Veggie Straws - saveur Légumes - 48g (4x12g) by Kiddylicious, KIDDYLICIOUS Fruity Bakes - Pomme - 132g (6x1p) by Kiddylicious. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
