Village Bakery

Malted Bloomer

Barcode 4088600184197

Scanned 127 times by Nomi users

Yes — Malted Bloomer is ultra-processed.

Product is UPF because it contains the preservative calcium propionate, which is an industrial additive used to extend shelf life. Other ingredients are minimally processed (flours, yeast, rapeseed oil, malted grains), but the presence of this preservative is sufficient to classify the product as ultra-processed under NOVA.

Ingredients

1 ultra-processed marker

OK

wheat flour

A basic cereal flour made from ground wheat grains, often enriched with vitamins and minerals.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

kibbled malted wheat (6%)
OK

rye flour

Finely milled flour produced from rye grains; a common cereal grain used in breads and baked goods.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

wheat bran

Outer layer of the wheat kernel, high in fiber and nutrients, commonly used as a baking or cereal ingredient.
OK

wheat semolina

Coarsely ground durum wheat granules used for pasta and certain baked goods; a basic cereal product.
OK

malted barley flour

Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
UPF

calcium propionate

Calcium propionate is a synthetic calcium salt used as a preservative to prevent mold and extend shelf life in baked goods and some dairy products.
OK

ascorbic acid (vitamin c) used as flour treatment agent

Ascorbic acid added to flour as a processing agent to improve dough strength and flour performance; commonly used as a bakery additive.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Sourdough Wholemeal Ciabattin

Jason's

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Swap it for something less processed

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Other drinks Nomi has checked — these ones aren't ultra-processed.

Common questions about Malted Bloomer

Is Malted Bloomer ultra-processed?

Yes — Malted Bloomer by Village Bakery is ultra-processed, so it counts as a UPF (ultra-processed food). Product is UPF because it contains the preservative calcium propionate, which is an industrial additive used to extend shelf life. Other ingredients are minimally processed (flours, yeast, rapeseed oil, malted grains), but the presence of this preservative is sufficient to classify the product as ultra-processed under NOVA.

Which ingredients in Malted Bloomer are ultra-processed?

Nomi flags one ingredient in Malted Bloomer as an ultra-processed marker: calcium propionate. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Malted Bloomer?

Nomi has reviewed similar products that are not ultra-processed, including Sourdough Wholemeal Ciabattin by Jason's. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.