Yes — Crisp rice is ultra-processed.
Not a great choice for everyday.
This product is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer. The added sugar, salt, iron, niacin, pantothenic acid, riboflavin, vitamin B6, thiamin, folic acid, vitamin D, and vitamin B12 do not independently make it ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Yes — Crisp rice by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer. The added sugar, salt, iron, niacin, pantothenic acid, riboflavin, vitamin B6, thiamin, folic acid, vitamin D, and vitamin B12 do not independently make it ultra-processed.
Nomi flags one ingredient in Crisp rice as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.