Delicious Desserts

Custard

Barcode 4088600225302

Scanned 47 times by Nomi users

Yes — Custard is ultra-processed.

The product contains ultra-processed ingredients, including modified maize starch and palm oil, which are industrially processed additives/oils characteristic of UPFs. It also contains added flavouring, another marker of ultra-processing.

Ingredients

4 ultra-processed markers

OK

reconstituted skimmed milk

Dried skim milk rehydrated to approximate liquid skim milk used as a dairy ingredient.
OK

reconstituted buttermilk (milk)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

modified maize starch

A processed starch, often used as a thickener or binding agent in foods; may be treated to modify properties.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

milk protein

Protein derived from milk (e.g., whey or casein); a processed isolated protein ingredient.
OK

coconut oil

Oil pressed from mature coconuts, used for cooking and baking.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

colours (beta-carotene, paprika extract)

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Madagascan vanilla custard

Waitrose

View product →

Swap it for something less processed

See all Puddings & Desserts →

Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.

Common questions about Custard

Is Custard ultra-processed?

Yes — Custard by Delicious Desserts is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains ultra-processed ingredients, including modified maize starch and palm oil, which are industrially processed additives/oils characteristic of UPFs. It also contains added flavouring, another marker of ultra-processing.

Which ingredients in Custard are ultra-processed?

Nomi flags 4 ingredients in Custard as ultra-processed markers: modified maize starch, palm oil, milk protein, flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Custard?

Nomi has reviewed similar products that are not ultra-processed, including Madagascan vanilla custard by Waitrose. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.