No — Madagascan vanilla custard is not ultra-processed.
The ingredient list is valid and consists only of basic culinary ingredients: whole milk, whipping cream, sugar, egg yolk, tapioca starch, and vanilla extract/seeds. There are no industrial additives such as emulsifiers, stabilizers, artificial sweeteners, refined industrial syrups, or flavor enhancers. Under NOVA, this would be minimally processed/processed but not ultra-processed.
Other puddings & desserts products Nomi has analysed ingredient by ingredient.
CHOCOLATE FLAVOUR PROTEIN PUDDING
ALDI
UPF
Vanilla Ice Cream
Häagen-Dazs
Not UPF
Ambrosia Rice pudding
Ambrosia
Not UPF
Devon Custard
Ambrosia
UPF
Swedish Glace dairy-free smooth Vanilla
miko, wall-s
UPF
Chocolate Fudge Brownie
Ben & Jerry's,Unilever
UPF
Divine Rice Traditional
Rachel's organic
Not UPF
Magadascan Vanilla
Carte D'Or
UPF
Passionfruit & Mango Mochi Ice Cream
Little Moons
UPF
Taste the Difference vanilla ice cream
Taste the difference,Sainsbury's
Not UPF
No — Madagascan vanilla custard by Waitrose is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists only of basic culinary ingredients: whole milk, whipping cream, sugar, egg yolk, tapioca starch, and vanilla extract/seeds. There are no industrial additives such as emulsifiers, stabilizers, artificial sweeteners, refined industrial syrups, or flavor enhancers. Under NOVA, this would be minimally processed/processed but not ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.