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Yes — Fruit Wheats Blueberry is ultra-processed.
This product is classified as ultra-processed (UPF). The ingredient list includes several industrial ingredients and additives: dextrose (pre-identified UPF refined sugar), glucose syrup and maltodextrin (industrially processed sugar derivatives), gelling agent pectin, humectant glycerol, acidity regulator sodium citrates, and unspecified flavourings. These extracted/isolated additives and refined sugar syrups meet NOVA criteria for ultra-processed foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Yes — Fruit Wheats Blueberry by Aldi,Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF). The ingredient list includes several industrial ingredients and additives: dextrose (pre-identified UPF refined sugar), glucose syrup and maltodextrin (industrially processed sugar derivatives), gelling agent pectin, humectant glycerol, acidity regulator sodium citrates, and unspecified flavourings. These extracted/isolated additives and refined sugar syrups meet NOVA criteria for ultra-processed foods.
Nomi flags 3 ingredients in Fruit Wheats Blueberry as ultra-processed markers: dextrose, maltodextrin, sodium citrate. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Bitesize shredded wheat by Nestlé, Bite size wheat shreds by Harvest Morn, Aldi, Nestle Shredded wheat 24pk by Nestlé. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
