Harvest Morn

Fruit wheats apricot

Barcode 4088600248448

Scanned 14 times by Nomi users

Yes — Fruit wheats apricot is ultra-processed.

Classified as ultra-processed because the ingredients include industrial additives and refined components: glucose syrup and maltodextrin (industrially processed sugar derivatives) and flavouring (additive). These go beyond basic culinary ingredients, so under NOVA this product is UPF.

Ingredients

2 ultra-processed markers

OK

wholegrain wheat (78%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

humectant: glycerol; glucose syrup
OK

apricot purée concentrate (2%)
OK

apricot paste (1.5%)
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

acidity regulators: malic acid
UPF

sodium citrates

Sodium citrate is a salt of citric acid used as an acidity regulator, flavor enhancer, and emulsifier in foods. It helps control acidity and can act as a buffering agent.
OK

citric acid; gelling agent: pectins; flavouring
OK

firming agent: calcium citrates

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Fruit wheats apricot

Is Fruit wheats apricot ultra-processed?

Yes — Fruit wheats apricot by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include industrial additives and refined components: glucose syrup and maltodextrin (industrially processed sugar derivatives) and flavouring (additive). These go beyond basic culinary ingredients, so under NOVA this product is UPF.

Which ingredients in Fruit wheats apricot are ultra-processed?

Nomi flags 2 ingredients in Fruit wheats apricot as ultra-processed markers: maltodextrin, sodium citrates. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.