Harvest Morn

Fruit & fibre

Barcode 4088600248608

Scanned 30 times by Nomi users

Yes — Fruit & fibre is ultra-processed.

Classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer according to NOVA-style guidance. Other ingredients are minimally processed or basic culinary ingredients, but the presence of malt extract is sufficient to make the overall product UPF.

Ingredients

1 ultra-processed marker

OK

wholegrain wheat flakes (61%)
OK

raisins

Dried grapes, sweet and chewy, commonly used in baking, cooking, and snacking.
OK

wholegrain wheat flour

A basic flour milled from wholegrain wheat, containing bran, germ, and endosperm; common baking ingredient.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

dried banana chips (4%) (banana, coconut oil)
OK

coconut flakes (3%)
OK

dried apple (1%) (apple, antioxidants: citric acid, ascorbic acid, salt)
OK

hazelnut pieces (1%)
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

ferrous fumarate

A iron(II) salt used as a fortifying mineral in foods and dietary supplements.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Fruit & fibre

Is Fruit & fibre ultra-processed?

Yes — Fruit & fibre by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer according to NOVA-style guidance. Other ingredients are minimally processed or basic culinary ingredients, but the presence of malt extract is sufficient to make the overall product UPF.

Which ingredients in Fruit & fibre are ultra-processed?

Nomi flags one ingredient in Fruit & fibre as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Fruit & fibre?

Nomi has reviewed similar products that are not ultra-processed, including Fruit & Fibre Flakes by freee. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.