Harvest Morn

Bran Flakes

Barcode 4088600326252

Scanned 121 times by Nomi users

Yes — Bran Flakes is ultra-processed.

The product is classified as ultra-processed because it contains malted barley extract, which is an industrially processed flavoring ingredient and falls into the NOVA ultra-processed category. The presence of this additive is sufficient to make the overall product UPF, even though the base ingredients (wholegrain wheat, wheat bran, sugar, salt, and added vitamins/minerals) are minimally processed or basic culinary ingredients.

Ingredients

1 ultra-processed marker

OK

wholegrain wheat

Coarsely ground wheat with bran and germ, retaining most of the grain’s fiber and nutrients.
OK

wheat bran

The outer layers of the wheat grain, high in fiber and minerals, commonly used to add texture and nutrition.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

malted barley extract

A concentrated extract from malted barley, used as a brewing adjunct or flavoring. It may be used in foods and drinks for sweetness or malt flavor.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

pantothenic acid

A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

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Common questions about Bran Flakes

Is Bran Flakes ultra-processed?

Yes — Bran Flakes by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains malted barley extract, which is an industrially processed flavoring ingredient and falls into the NOVA ultra-processed category. The presence of this additive is sufficient to make the overall product UPF, even though the base ingredients (wholegrain wheat, wheat bran, sugar, salt, and added vitamins/minerals) are minimally processed or basic culinary ingredients.

Which ingredients in Bran Flakes are ultra-processed?

Nomi flags one ingredient in Bran Flakes as an ultra-processed marker: malted barley extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.