Yes — Custard is ultra-processed.
The product is classified as ultra-processed because its ingredients include modified maize starch and palm oil, which are pre-identified UPF ingredients, and added flavouring, an industrial additive.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Pip organic rainbow fruity lollies
pip organic
Not UPF
Valencia Orange Juice Lollies
Marks & Spencer
Not UPF
Deeply Chocolate Ice Cream
Booja-Booja
Not UPF
Divine Rice Traditional
Rachel's,Rachel's Organic
Not UPF
Fromage blanc à la creme de marron
Crous
Not UPF
Orange lollies
Morrisons
Not UPF
-CLASSIC- LIGHT* RICE PUDDING Delicately sweet, si
Asda
Not UPF
Roomijs vanille
Albert Heijn
Not UPF
2 Crème Brûlée
Bonne Maman
Not UPF
Blueberry and Lemon Curd Ice Cream
Yeo Valley
Not UPF
Yes — Custard by Dessert Menu is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because its ingredients include modified maize starch and palm oil, which are pre-identified UPF ingredients, and added flavouring, an industrial additive.
Nomi flags 4 ingredients in Custard as ultra-processed markers: modified maize starch, palm oil, flavouring, carotenes. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.