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Yes — Thins Rosemary & Sea Salt Flatbreads is ultra-processed.
The ingredient list is valid. This product is ultra-processed because it contains “flavouring,” which is an added industrial flavouring agent. According to NOVA, the presence of added flavourings, even when labeled as natural, is sufficient to classify a food as ultra-processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Seeded Oatcakes
Waitrose
Not UPF
Prawn Crackers
Sharwood's
Not UPF
Seeded Oatcakes
Marks & Spencer
Not UPF
Charcoal & Rye Sourdough Crispbread
Peter's Yard
Not UPF
Original Multi-grain baked crackers
Milton's
Not UPF
FINN CRISP ORIGINAL
Finn Crisp
Not UPF
Rye sourdough flatbread - M&S Food
Marks & Spencer
Not UPF
crispbread
Schär
Not UPF
Leksands Crispbread
Leksands knäcke
Not UPF
Beetroot Sourdough Cracker
M&S Foods
Not UPF
Yes — Thins Rosemary & Sea Salt Flatbreads by Savour Bakes is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is ultra-processed because it contains “flavouring,” which is an added industrial flavouring agent. According to NOVA, the presence of added flavourings, even when labeled as natural, is sufficient to classify a food as ultra-processed.
Nomi flags one ingredient in Thins Rosemary & Sea Salt Flatbreads as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including The Original Crunchy Rye Breads by Ryvita, Sesame Crispbread with a naturally nutty flavour by Rivercote, Lidl, Crispbread by Schär. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.