Yes — Multigrain Dino shape is ultra-processed.
The product is classified as ultra-processed because it contains several industrial ingredients and additives. These include soluble corn fibre (an isolated, industrially processed fiber), flavouring (a processed flavor additive), and an antioxidant additive (tocopherol-rich extract). Such isolated additives and industrial formulations move the product beyond basic processing into the ultra-processed category, according to the NOVA classification.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Yes — Multigrain Dino shape by Harvest Morn is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives. These include soluble corn fibre (an isolated, industrially processed fiber), flavouring (a processed flavor additive), and an antioxidant additive (tocopherol-rich extract). Such isolated additives and industrial formulations move the product beyond basic processing into the ultra-processed category, according to the NOVA classification.
Nomi flags one ingredient in Multigrain Dino shape as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.