Yes — Multigrain Shapes is ultra-processed.
Product contains oligofructose (a pre-identified UPF ingredient), natural flavourings, and an added colour (annatto norbixin), all of which are industrially processed additives, so it is classified as ultra-processed according to NOVA.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Crunchy almond granola
Rude health
Not UPF
Self raising flour
Aldi, The Pantry
Not UPF
Tagliatelle Pasta
Tesco
Not UPF
No Added Sugar Simply Nutty Muesli
Asda Bowls Of Goodness
Not UPF
Wholewheat Penne
Tesco
Not UPF
Self Raising Flour
Belbake
Not UPF
Strawberry Granola
Tesco
Not UPF
Plain Flour
Tesco
Not UPF
nairn's porridge
Nairn's
Not UPF
Tesco Finest five grain muesli
Tesco
Not UPF
Yes — Multigrain Shapes by Crownfield is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains oligofructose (a pre-identified UPF ingredient), natural flavourings, and an added colour (annatto norbixin), all of which are industrially processed additives, so it is classified as ultra-processed according to NOVA.
Nomi flags 2 ingredients in Multigrain Shapes as ultra-processed markers: oligofructose, coloring: annatto norbixin; natural flavourings. allergy advice. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.