No — Plain Flour is not ultra-processed.
The ingredient list is valid. The product contains wheat flour with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin). Fortified wheat flour and added vitamins/minerals are considered basic ingredients and not ultra-processed under the provided NOVA-based rules. No industrial additives, refined syrups, emulsifiers, or artificial sweeteners are present.
Other drinks products Nomi has analysed ingredient by ingredient.
Dorset cereals nutty muesli
Dorset cereals
UPF
Porridge Oats
Tesco - The Grower's Harvest
Not UPF
Multigrain Alpha Bites
Bear
Not UPF
Multi-Grain Hoops
Harvest Morn, Aldi
UPF
SPECIAL K The Original
Kellogg's
UPF
Really Nutty Granola
Specially Selected
UPF
Jordans Natural Muesli
Jordans
Not UPF
Multigrain Hoops
Crownfield
UPF
FRUIT & FIBRE FRUITY CRUNCH
TESCO
UPF
Kelloggs Fruit & Fibre 700g
Kellogg's
UPF
No — Plain Flour by Tesco is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid. The product contains wheat flour with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin). Fortified wheat flour and added vitamins/minerals are considered basic ingredients and not ultra-processed under the provided NOVA-based rules. No industrial additives, refined syrups, emulsifiers, or artificial sweeteners are present.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.