No — Plain Flour is not ultra-processed.
The ingredient list is valid. The product contains wheat flour with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin). Fortified wheat flour and added vitamins/minerals are considered basic ingredients and not ultra-processed under the provided NOVA-based rules. No industrial additives, refined syrups, emulsifiers, or artificial sweeteners are present.
Other drinks products Nomi has analysed ingredient by ingredient.
Multigrain Alpha Bites
Bear
Not UPF
Multi-Grain Hoops
Harvest Morn, Aldi
UPF
Jordans Natural Muesli
Jordans
Not UPF
Really Nutty Granola
Specially Selected
UPF
Multigrain Hoops
Crownfield
UPF
FRUIT & FIBRE FRUITY CRUNCH
TESCO
UPF
Kelloggs Fruit & Fibre 700g
Kellogg's
UPF
PROTEIN
Weetabix
UPF
Swiss Style Muesli
Crownfield
Not UPF
Tesco Organic Porridge Oats 750G
Tesco
Not UPF
No — Plain Flour by Tesco is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid. The product contains wheat flour with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin). Fortified wheat flour and added vitamins/minerals are considered basic ingredients and not ultra-processed under the provided NOVA-based rules. No industrial additives, refined syrups, emulsifiers, or artificial sweeteners are present.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.