Yes — 4 beef quarter pounders is ultra-processed.
This product is ultra-processed because it contains several industrial ingredients and additives, specifically yeast extract and natural rosemary flavouring, which are classified as ultra-processed according to NOVA. These are concentrated flavour enhancers and processed flavouring agents not typically used in home cooking.
Other meat & poultry Nomi has checked — these ones aren't ultra-processed.
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Not UPF
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97% Thins 10 Chipolatas
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Yes — 4 beef quarter pounders by Birds Eye is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial ingredients and additives, specifically yeast extract and natural rosemary flavouring, which are classified as ultra-processed according to NOVA. These are concentrated flavour enhancers and processed flavouring agents not typically used in home cooking.
Nomi flags 2 ingredients in 4 beef quarter pounders as ultra-processed markers: yeast extract, rosemary flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.