BirdsEye

Bird's Eye breaded haddock

Barcode 5000116124688

Scanned 19 times by Nomi users

Yes — Bird's Eye breaded haddock is ultra-processed.

The product contains dextrose, an industrially refined sugar, which is classified as an ultra-processed ingredient in the NOVA system. Therefore, the entire product is UPF.

Ingredients

No ultra-processed markers

OK

haddock (fish) (54%)
OK

breadcrumb coating&quot
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

*breadcrumb coating (fortified wheat flour (wheat, calcium carbonate, iron, niacin, thiamin), water, rice flour, salt, wheat starch, yeast, dextrose, sugar, mustard, paprika, turmeric extract,)
OK

for allergens see ingredients in capital letters

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Other fish & seafood Nomi has checked — these ones aren't ultra-processed.

Common questions about Bird's Eye breaded haddock

Is Bird's Eye breaded haddock ultra-processed?

Yes — Bird's Eye breaded haddock by BirdsEye is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains dextrose, an industrially refined sugar, which is classified as an ultra-processed ingredient in the NOVA system. Therefore, the entire product is UPF.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.