Nomi
UPF Food Scanner
Know what’s really in your food
Get the free app
No — bi is not ultra-processed.
The ingredients are basic foods and culinary components: fish, breadcrumb coating made from wheat flour, water, potato starch, salt, paprika, yeast, plus rapeseed oil and turmeric. There are no industrial additives (emulsifiers, thickeners, flavourings, artificial sweeteners, isolated industrial sugars, or highly processed fats such as palm fruit oil). Therefore, under the provided NOVA-based criteria, this is not an ultra-processed food (UPF).
Other fish & seafood products Nomi has analysed ingredient by ingredient.
Breaded cod
Birds Eye
UPF
8 Fish Fingers Crispy Batter
BirdsEye
Not UPF
Scottish Salmon Fillets
Sainsbury's
Not UPF
Cod Fish Fingers
BirdsEye
Not UPF
Smoked Salmon Slices
Lighthouse Bay
UPF
Cod Fish Fingers
Birds Eye
Not UPF
Breaded Cod Fillets
Aldi
UPF
Mild Scotish Smoked Salmon
Sainsbury's, By Sainsbury's
Not UPF
Scottish mackerel fillets
Asda
Not UPF
TUNA CHUNKS
PRINCES
Not UPF
No — bi by Birds Eye is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredients are basic foods and culinary components: fish, breadcrumb coating made from wheat flour, water, potato starch, salt, paprika, yeast, plus rapeseed oil and turmeric. There are no industrial additives (emulsifiers, thickeners, flavourings, artificial sweeteners, isolated industrial sugars, or highly processed fats such as palm fruit oil). Therefore, under the provided NOVA-based criteria, this is not an ultra-processed food (UPF).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning
Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.