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Yes — Custard Cream is ultra-processed.
The product is classified as ultra-processed (UPF). It contains palm oil (a highly refined oil), glucose syrup (an industrially extracted sugar), and added flavouring, all of which are industrial ingredients/additives characteristic of UPFs under NOVA. Other ingredients like wheat flour, sugar, whey powder, leavening agents, and salt are not UPF on their own, but the presence of these industrial additives makes the overall product UPF.
Other biscuits & cookies Nomi has checked — these ones aren't ultra-processed.
cheddar & spinach mini muffins
Higgidy
Not UPF
Spinach, red pepper & basil mini muffins
Higgidy
Not UPF
Crunchy ginger biscuits
Deliciously Ella
Not UPF
4 All Butter Sultana Scones
Tesco Finest
Not UPF
Double Chocolate Hazelnut Biscuits
Rhythm 108
Not UPF
Shortbread Rounds
Deluxe
Not UPF
Lemon all butter shortbread fingers
Tesco Finest
Not UPF
Gullon Sugar Free Choco Chip Biscuits
Gullon
Not UPF
Mini all butter scottish shortbread fingers
Not UPF
Stem Ginger Cookies Taste the Difference
Sainsbury's
Not UPF
Yes — Custard Cream by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF). It contains palm oil (a highly refined oil), glucose syrup (an industrially extracted sugar), and added flavouring, all of which are industrial ingredients/additives characteristic of UPFs under NOVA. Other ingredients like wheat flour, sugar, whey powder, leavening agents, and salt are not UPF on their own, but the presence of these industrial additives makes the overall product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.