Kellogg's

Rice Krispies Squares gooey marshmallow

Barcode 5000127731257

Scanned 24 times by Nomi users

Yes — Rice Krispies Squares gooey marshmallow is ultra-processed.

Classified as ultra-processed because it contains multiple industrial ingredients and additives: glucose syrup, fructose, invert sugar syrup (industrially processed sugars), palm oil (highly refined oil considered UPF here), flavouring, emulsifiers (E472e, E472a), antioxidant (E320), and humectant glycerol used as an additive. These go beyond basic culinary ingredients and fit NOVA’s ultra-processed criteria.

Ingredients

2 ultra-processed markers

OK

kellogg's toasted rice cereal (3596)(rice sugar, salt, barley ma flavouring, niacin, iron, vitamin b6, vitamin b2(riboflavin),vitamin b1 thiamin)
OK

folic acid vitamin d
OK

vitamin b12 marshmallow (33%)(glucose syrup, sugar, beef gelatin, flavouring)
OK

fructose palm oil
UPF

invert sugar syrup

A refined sugar syrup produced by hydrolyzing sucrose into glucose and fructose; a processed sweetener often used in foods.
OK

glucose syrup. humectant(glycerol) flavouring (contains milk)
UPF

emulsifier e472e

A food additive used as an emulsifier in processed foods, typically an ester of mono- and diglycerides of fatty acids (E472e) to improve texture and stability.
OK

e472a
OK

antioxidant(e320)

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Common questions about Rice Krispies Squares gooey marshmallow

Is Rice Krispies Squares gooey marshmallow ultra-processed?

Yes — Rice Krispies Squares gooey marshmallow by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains multiple industrial ingredients and additives: glucose syrup, fructose, invert sugar syrup (industrially processed sugars), palm oil (highly refined oil considered UPF here), flavouring, emulsifiers (E472e, E472a), antioxidant (E320), and humectant glycerol used as an additive. These go beyond basic culinary ingredients and fit NOVA’s ultra-processed criteria.

Which ingredients in Rice Krispies Squares gooey marshmallow are ultra-processed?

Nomi flags 2 ingredients in Rice Krispies Squares gooey marshmallow as ultra-processed markers: invert sugar syrup, emulsifier e472e. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.