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Yes — HIGH FIBRE CREAM CRACKERS is ultra-processed.
The crackers contain refined vegetable oils (palm and sunflower), which are industrially processed ingredients associated with ultra-processed foods in the NOVA system. Other components like wheat flour, added fibre (inulin), pea, wheat bran, salt, yeast, and sodium bicarbonate are not, on their own, ultra-processed, but the presence of refined vegetable oils is sufficient to classify the overall product as ultra-processed.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crackers & crispbreads Nomi has checked — these ones aren't ultra-processed.
Rosemary & olive crackers
Marks & Spencer
Not UPF
Unsalted rice cakes
The co-operative
Not UPF
Ryvita Dark Rye
Ryvita
Not UPF
Крънч
AEA
Not UPF
Spicy Thai Style Crackers
Sainsbury’s
Not UPF
Finn Crisp
FINN CRISP
Not UPF
The Original Crunchy Rye Breads
Ryvita
Not UPF
Peter's Yard Original Sourdough Crackers
Peter's Yard
Not UPF
Rosemary & Sea Salt Sourdough Crackers
Peter’s Yard
Not UPF
Tartines craquantes Froment
Maître Jean Pierre
Not UPF
Yes — HIGH FIBRE CREAM CRACKERS by Jacob's, Jacobs is ultra-processed, so it counts as a UPF (ultra-processed food). The crackers contain refined vegetable oils (palm and sunflower), which are industrially processed ingredients associated with ultra-processed foods in the NOVA system. Other components like wheat flour, added fibre (inulin), pea, wheat bran, salt, yeast, and sodium bicarbonate are not, on their own, ultra-processed, but the presence of refined vegetable oils is sufficient to classify the overall product as ultra-processed.
Nomi flags one ingredient in HIGH FIBRE CREAM CRACKERS as an ultra-processed marker: vegetable oils. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Beetroot Sourdough Cracker by M&S Foods, Poppy Seed Sourdough Crackers by Peter’s Yard, Rye Sourdough Crackers by Tesco. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
