Yes — Heinz Hoops is ultra-processed.
Classified as ultra-processed because it contains industrially processed ingredients/additives including modified cornflour and onion/spice extracts, which are characteristic of NOVA ultra-processed foods.
Other cupboard staples Nomi has checked — these ones aren't ultra-processed.
Quinoa White
Latin American Style, Vemondo
Not UPF
Simply Cooked 100% Quinoa Red & White
Merchant Gourmet
Not UPF
Easy Cook Brown Rice
Worldwide Foods
Not UPF
Medium Egg Noodles
Asia Specialties
Not UPF
Wholeweat giant couscous
Not UPF
Lasagne Pasta
Tesco
Not UPF
Lasagnes
Baresa, Combino
Not UPF
Quick Cook Fusilli
Tesco
Not UPF
Tesco Minestrone
Tesco
Not UPF
Malaysian inspired coconut noodle laksa
Tesco
Not UPF
Yes — Heinz Hoops by Heinz is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrially processed ingredients/additives including modified cornflour and onion/spice extracts, which are characteristic of NOVA ultra-processed foods.
Nomi flags 4 ingredients in Heinz Hoops as ultra-processed markers: modified starch (corn), citric acid, onion extract, spice extract. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.