Heinz Foods UK Ltd

Bull's-Eye Original BBQ Sauce

Barcode 5000157079756

Scanned 53 times by Nomi users

Yes — Bull's-Eye Original BBQ Sauce is ultra-processed.

The sauce contains industrial ingredients and additives such as modified starch, maltodextrin, and smoke flavouring, which are characteristic of ultra-processed foods in the NOVA classification.

Ingredients

3 ultra-processed markers

OK

tomato puree

A cooked, strained tomato product used as a base in sauces and dishes.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

spirit vinegar

A clear, distilled vinegar typically made from fermented alcohol (ethanol) and used for pickling, flavoring, and preservation.
OK

molasses

A thick, dark syrup produced during sugar refining, rich in flavor and used in baking and cooking.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
UPF

modified starch

Starch that has been chemically or physically modified to alter its thickening, texture, or stability properties; commonly used as a thickener or stabilizer in processed foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

ground mustard seed

Finely ground mustard seeds used as a spice to add heat and flavor.
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
OK

smoke

Produced by burning or smoldering wood to impart aroma and flavor; used in curing or cooking.
UPF

smoke flavouring

A flavoring agent used to impart smoky aroma or taste in foods. Often an extract or additive designed to mimic smoky flavors.
OK

spices

diverse plant extracts used to flavor foods; can refer to a mix of single or blended seasonings.
OK

onion

A common bulb vegetable used as a base flavor in many cuisines. Crisp, pungent, sweet when cooked.
OK

garlic

A bulbous aromatic spice used to impart savory flavor in cooking; can be used fresh, sautéed, roasted, or in powder form.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

BBQ Sauce with Smoked Paprika

Bays Kitchen

View product →

Swap it for something less processed

See all Sauces, Condiments & Spreads →

Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.

Common questions about Bull's-Eye Original BBQ Sauce

Is Bull's-Eye Original BBQ Sauce ultra-processed?

Yes — Bull's-Eye Original BBQ Sauce by Heinz Foods UK Ltd is ultra-processed, so it counts as a UPF (ultra-processed food). The sauce contains industrial ingredients and additives such as modified starch, maltodextrin, and smoke flavouring, which are characteristic of ultra-processed foods in the NOVA classification.

Which ingredients in Bull's-Eye Original BBQ Sauce are ultra-processed?

Nomi flags 3 ingredients in Bull's-Eye Original BBQ Sauce as ultra-processed markers: modified starch, maltodextrin, smoke flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Bull's-Eye Original BBQ Sauce?

Nomi has reviewed similar products that are not ultra-processed, including original BBQ sauce by Sauce Shop, BBQ Sauce with Smoked Paprika by Bays Kitchen. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.