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Yes — Heinz tomato ketchup imp is ultra-processed.
This product is ultra-processed because it contains industrial additives: sucralose (an artificial sweetener), malic acid (added acidulant), potassium chloride (used as a salt substitute), and citrus fibre and spice/herb extracts used as stabilizing/flavouring agents. The presence of artificial sweetener sucralose alone is sufficient to classify it as UPF under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other sauces, condiments & spreads Nomi has checked — these ones aren't ultra-processed.
Duchy Organic Mayonnaise
Waitrose & Partners
Not UPF
Balsamic Vinegar of Modena
Tesco
Not UPF
Chef Ketchup
Heinz
Not UPF
Spreadable Lighter
Nordpak
Not UPF
Avocado & Lemon Mayo
The Foraging Fox
Not UPF
Traditional Genovese Pesto
Belazu
Not UPF
Tailor Original Tikka Masala
The Spice Tailor
Not UPF
Organic Houmous ~ With added extra virgin olive oil
Marks & Spencer
Not UPF
Organic Tamari Soy Sauce
Yutaka
Not UPF
Tomato Ketchup
Sainsbury's, By Sainsbury's
Not UPF
Yes — Heinz tomato ketchup imp by Heinz is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains industrial additives: sucralose (an artificial sweetener), malic acid (added acidulant), potassium chloride (used as a salt substitute), and citrus fibre and spice/herb extracts used as stabilizing/flavouring agents. The presence of artificial sweetener sucralose alone is sufficient to classify it as UPF under NOVA.
Nomi flags 2 ingredients in Heinz tomato ketchup imp as ultra-processed markers: malic acid, sucralose. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Tomato Ketchup by Heinz, Tomato Ketchup by Sainsbury's, By Sainsbury's, SO Organic Tomato Ketchup by Sainsbury's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
