Yes — Protein Bar is ultra-processed.
The product is classified as ultra-processed because it contains several industrially processed ingredients and additives. These include: glucose syrup (an industrially extracted refined sugar), palm kernel oil (a highly processed refined oil), emulsifier sunflower lecithin, natural flavouring, and soya protein isolate. Any one of these would be sufficient to classify the product as UPF under NOVA; together they clearly indicate an ultra-processed formulation.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Glorious grains
merchant gourmet
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CHIA SEEDS
THE FOODIE MARKET
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Porridge Oat
Everyday essentials,Aldi
Not UPF
Apple & Raisin Oat Bar
Deliciously Ella
Not UPF
Cold Milled Flaxseed
Linwoods
Not UPF
Brown Rice
Tesco
Not UPF
seeded Bread
wildfarmed
Not UPF
Long grain rice - Classic
Worldwide Foods,Aldi
Not UPF
Milled Flax Seeds
TESCO
Not UPF
Wholegrain
Ben's Original
Not UPF
Yes — Protein Bar by KIND is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrially processed ingredients and additives. These include: glucose syrup (an industrially extracted refined sugar), palm kernel oil (a highly processed refined oil), emulsifier sunflower lecithin, natural flavouring, and soya protein isolate. Any one of these would be sufficient to classify the product as UPF under NOVA; together they clearly indicate an ultra-processed formulation.
Nomi flags one ingredient in Protein Bar as an ultra-processed marker: glucose syrup. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Choc Brownie Natural Protein Bar by TRIBE. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.