Mars Foods

Celebrations

Barcode 5000159562034

Scanned 41 times by Nomi users

Yes — Celebrations is ultra-processed.

Classified as ultra-processed because the ingredients include multiple industrial additives and highly processed ingredients: glucose syrup (industrially extracted sugar syrup), palm fat (refined palm oil), emulsifiers (soya lecithin, E471 mono- and diglycerides), barley malt extract (industrial flavor enhancer), humectant glycerol, and flavouring. Presence of any such ingredient makes the product UPF under NOVA.

Ingredients

4 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
OK

whey permeate (milk)

Dairy byproduct comprising lactose, minerals, and residual proteins from whey; used as a sweetener or functional ingredient.
OK

milk fat

Dairy fat from milk, a basic culinary fat used in dairy products and cooking.
OK

peanuts. desiccated coconut
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
OK

sunflower oil emulsifiers (soya lecithin, e471)
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

fat-reduced cocoa powder

Cocoa powder with reduced fat content, produced by removing part of the fat from cocoa beans. Used to provide chocolate flavor with less fat.
OK

glycerol (humectant)

Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
OK

egg white powder

Dried egg white used as a protein source in formulations
OK

raising agents (e500, e341, e501)
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

sweet whey powder

Dried whey, a dairy by‑product of cheese production, used as a protein supplement or functional ingredient in foods.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.

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Common questions about Celebrations

Is Celebrations ultra-processed?

Yes — Celebrations by Mars Foods is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include multiple industrial additives and highly processed ingredients: glucose syrup (industrially extracted sugar syrup), palm fat (refined palm oil), emulsifiers (soya lecithin, E471 mono- and diglycerides), barley malt extract (industrial flavor enhancer), humectant glycerol, and flavouring. Presence of any such ingredient makes the product UPF under NOVA.

Which ingredients in Celebrations are ultra-processed?

Nomi flags 4 ingredients in Celebrations as ultra-processed markers: glucose syrup, palm fat, Barley Malt Extract, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.