Yes — mcvities fruit shortcake is ultra-processed.
The ingredient list is mostly readable despite some typos. The product contains several ultra-processed ingredients according to NOVA, including glucose syrup (an industrially extracted refined sugar), partially inverted sugar syrup (an industrially processed inverted sugar), natural flavouring (an added flavouring agent), and palm oil within the vegetable oils blend (a highly refined oil). Because of these additives and industrial ingredients, the product is classified as ultra-processed (UPF).
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Almond Butter Stuffed Oat Bars
Pip & Nut
Not UPF
Cashew Cookie Raw Fruit & Nut WholefoodBars
Nakd
Not UPF
Marks & Spencer Frozen Croissanrs
Marks And Spencer
Not UPF
All butter puff pastry
Marks and Spencer
Not UPF
Carrot Cake Soft Oaty Bars
Organic Mamia
Not UPF
Choc Brownie Natural Protein Bar
TRIBE
Not UPF
All butter shortbread fingers
Tesco
Not UPF
All Butter Shortbread Fingers
Morrisons
Not UPF
WR Shortbread Fingers 200g
Waitrose
Not UPF
Scottish All Butter Shortbread Rounds
Marks & Spencer
Not UPF
Yes — mcvities fruit shortcake by McVitie's is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is mostly readable despite some typos. The product contains several ultra-processed ingredients according to NOVA, including glucose syrup (an industrially extracted refined sugar), partially inverted sugar syrup (an industrially processed inverted sugar), natural flavouring (an added flavouring agent), and palm oil within the vegetable oils blend (a highly refined oil). Because of these additives and industrial ingredients, the product is classified as ultra-processed (UPF).
Nomi flags 2 ingredients in mcvities fruit shortcake as ultra-processed markers: glucose syrup, natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.