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The Festive Selection 7 Cracker Varieties by Jacob's
Jacob's

The Festive Selection 7 Cracker Varieties

Barcode 5000168153391
Scanned  15  times by Nomi users
Ultra-Processed Food (UPF)

Yes — The Festive Selection 7 Cracker Varieties is ultra-processed.

Classified as ultra-processed because the ingredients include several industrial additives and formulations such as palm oil (a highly refined oil), glucose syrup, maltodextrin, barley malt extract (used as a processed flavor enhancer), natural flavourings, and emulsifier E472e. These go beyond basic culinary ingredients and fit NOVA’s definition of ultra-processed foods.

Ingredients

6 ultra-processed markers
  • OK
    flour
    Ground milled wheat used as a base flour; commonly enriched with minerals (calcium, iron) and B vitamins (niacin).
  • OK
    thiamine
    A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
  • UPF
    palm oil
    Refined vegetable oil extracted from palm fruit; common culinary oil.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • OK
    wheatgerm
  • UPF
    glucose syrup
    A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    raising agents (ammonium bicarbonate, sodium bicarbonate, disodium diphosphate)
  • OK
    wheat starch
    Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
  • OK
    dried powdered cheese (milk)
  • OK
    wheat bran
    Outer layer of the wheat kernel, high in fiber and nutrients, commonly used as a baking or cereal ingredient.
  • OK
    barley and barley malt extract
    A malt extract derived from barley; concentrated sweet syrup used for flavouring and browning in baking and brewing.
  • OK
    kibbled wheat
  • OK
    kibbled rye
  • OK
    barley flakes
    Rolled or flattened barley grain flakes, a basic cereal ingredient.
  • OK
    dried whey (milk)
    Powdered whey, the liquid whey component dried for use as a dairy protein and flavoring in foods.
  • OK
    dried autolysed yeast
  • OK
    black pepper
    A common spice made from dried peppercorns of the Piper nigrum plant, used to add pungent heat and aroma to dishes.
  • OK
    wheat protein
    Protein derived from wheat; often used as a gluten-rich ingredient to improve dough structure.
  • OK
    natural flavouring [dried yeast extract
  • OK
    potassium chloride
    Mineral salt used as a salt substitute in food. A basic inorganic ingredient commonly used for seasoning or fortification; not ultra-processed.
  • OK
    dried cheese (milk)
  • UPF
    maltodextrin
    A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
  • UPF
    natural flavourings
    Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
  • OK
    vegetable oils (coconut, rapeseed)]
  • OK
    yeast
    A living microorganism used as a leavening agent in baking.
  • UPF
    lactic acid
    A simple food acidity regulator and preservative derived from fermentation; used to adjust acidity in foods and beverages.
  • OK
    poppy seeds
    Small seeds from the opium poppy (Papaver somniferum) used as a culinary ingredient in breads, pastries, and toppings. Nutritionally rich in healthy fats and minerals.
  • OK
    malted barley flour
    Flour milled from malted barley, a basic cereal ingredient used in baking and brewing.
  • UPF
    emulsifier e472e
    A food additive used as an emulsifier in processed foods, typically an ester of mono- and diglycerides of fatty acids (E472e) to improve texture and stability.

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Common questions about The Festive Selection 7 Cracker Varieties

Is The Festive Selection 7 Cracker Varieties ultra-processed?

Yes — The Festive Selection 7 Cracker Varieties by Jacob's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include several industrial additives and formulations such as palm oil (a highly refined oil), glucose syrup, maltodextrin, barley malt extract (used as a processed flavor enhancer), natural flavourings, and emulsifier E472e. These go beyond basic culinary ingredients and fit NOVA’s definition of ultra-processed foods.

Which ingredients in The Festive Selection 7 Cracker Varieties are ultra-processed?

Nomi flags 6 ingredients in The Festive Selection 7 Cracker Varieties as ultra-processed markers: palm oil, glucose syrup, maltodextrin, natural flavourings, lactic acid, emulsifier e472e. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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