Essential Waitrose, Waitrose

Strong White Bread Flour

Barcode 5000169009963

Scanned 18 times by Nomi users

No — Strong White Bread Flour is not ultra-processed.

The ingredient list is valid and consists of fortified wheat flour, wheat gluten, and a flour treatment agent (ascorbic acid). Fortified wheat flour and basic vitamin/mineral fortification are considered minimally processed. Ascorbic acid used as a flour treatment agent is a simple additive similar to citric acid and does not by itself make the product ultra-processed. There are no industrial sweeteners, flavorings, emulsifiers, refined syrups, or other characteristic UPF additives present.

Ingredients

No ultra-processed markers

OK

fortified wheat flour (wheat flour, calcium carbonate, niacin, iron, thiamin (b1))
OK

wheat gluten

Gluten from wheat; a protein complex used as a food ingredient to provide elasticity and structure in doughs and meat substitutes (e.g., seitan).
OK

ascorbic acid (flour treatment agent)

Ascorbic acid (vitamin C) used as a dough conditioner to strengthen gluten structure in flour.

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Common questions about Strong White Bread Flour

Is Strong White Bread Flour ultra-processed?

No — Strong White Bread Flour by Essential Waitrose, Waitrose is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists of fortified wheat flour, wheat gluten, and a flour treatment agent (ascorbic acid). Fortified wheat flour and basic vitamin/mineral fortification are considered minimally processed. Ascorbic acid used as a flour treatment agent is a simple additive similar to citric acid and does not by itself make the product ultra-processed. There are no industrial sweeteners, flavorings, emulsifiers, refined syrups, or other characteristic UPF additives present.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.