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Wholegrain bran flakes by Waitrose
Waitrose

Wholegrain bran flakes

Barcode 5000169125076
Scanned  40  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Wholegrain bran flakes is ultra-processed.

Classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer and considered a UPF ingredient under NOVA-style criteria.

Ingredients

1 ultra-processed marker
  • OK
    wholegrain wheat (70%)
  • OK
    wheat bran
    The outer layers of the wheat grain, high in fiber and minerals, commonly used to add texture and nutrition.
  • OK
    sugar
    Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
  • UPF
    Barley Malt Extract
    Barley malt extract is a sweetener made from malted barley grains.
  • OK
    salt
    Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
  • OK
    niacin (vitamin b3)
    A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
  • OK
    vitamin e (tocopherol)
    A fat-soluble antioxidant vitamin used as a dietary supplement and stabilizer in fats and oils.
  • OK
    pantothenic acid (b5)
    Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
  • OK
    iron
    Essential mineral used as a nutrient or fortifying ingredient in foods.
  • OK
    thiamin (vitamin b1)
    A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
  • OK
    riboflavin (b2)
    Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
  • OK
    pyridoxine (vitamin b6)
    A water-soluble B vitamin that functions as a coenzyme in amino acid, carbohydrate, and lipid metabolism; supports energy production and nervous system health.
  • OK
    folic acid
    A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
  • OK
    vitamin d
    Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
  • OK
    cobalamin (vitamin b12)
    A water-soluble B vitamin essential for red blood cell formation, neurological function, and DNA synthesis.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Wholegrain bran flakes

Is Wholegrain bran flakes ultra-processed?

Yes — Wholegrain bran flakes by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt extract, which is an industrially processed extract used as a flavor enhancer and considered a UPF ingredient under NOVA-style criteria.

Which ingredients in Wholegrain bran flakes are ultra-processed?

Nomi flags one ingredient in Wholegrain bran flakes as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Wholegrain bran flakes?

Nomi has reviewed similar products that are not ultra-processed, including Organic bran flakes, Free From by Sainsbury's Gluten Free Bran Flakes by Sainsbury’s, Bran Flakes by Tesco Free From. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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