Yes — Soft prunes is ultra-processed.
Classified as ultra-processed because of the additive preservative potassium sorbate, which is an industrial preservative and thus an ultra-processed ingredient under NOVA.
Other fruit & vegetables Nomi has checked — these ones aren't ultra-processed.
sweet and fiery beetroot
Tesco
Not UPF
Taste The Difference Pomodoro Baby Plum Tomatoes
Sainsbury's
Not UPF
Dried Banana
Urban Fruit
Not UPF
Manzanilla olives
Olean Manzanilla Olive
Not UPF
Gehackte Tomaten
Baresa, Freshona
Not UPF
Italian Chopped Tomatoes
Tesco
Not UPF
Kimchi
Baxters
Not UPF
Super-Beet Kimchi
Vadasz
Not UPF
Chopped Tomato Pulp
Cirio
Not UPF
Yes — Soft prunes by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because of the additive preservative potassium sorbate, which is an industrial preservative and thus an ultra-processed ingredient under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.