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Yes — Cadbury Chocolate Mini Rolls 10pk is ultra-processed.
An occasional treat, but not ideal for everyday eating.
This product is ultra-processed because it contains several industrial formulations and additives: palm vegetable fat and palm vegetable oils are highly processed refined oils; glucose syrup and dextrose are industrially extracted sugars; emulsifier E471 is an industrial emulsifier; and vanilla flavouring/flavouring are added flavourings. These ingredients indicate a formulated ultra-processed confectionery product. Soy lecithin, glycerol, and raising agents also contribute to industrial formulation, although fortified wheat flour, sugar, rapeseed oil, and sodium bicarbonate alone would not make a product ultra-processed.
Other puddings & desserts Nomi has checked — these ones aren't ultra-processed.
Coconut lolly
Sainsburys
Not UPF
Madagascan vanilla luxury ice cream
Marks & Spencer
Not UPF
4 All Butter Sultana Scones
Waitrose
Not UPF
Chocolate Salted Caramel
Booja Booja
Not UPF
Haagen Dazs Vanilla Ice Cream
Häagen-Dazs
Not UPF
Rice Pudding
Tesco
Not UPF
Cinnamon knots
Waitrose
Not UPF
Valencia Orange Juice Lollies
Tesco
Not UPF
Vanilla Collection
Häagen-Dazs
Not UPF
Colombian coffee ice cream
Waitrose
Not UPF
Yes — Cadbury Chocolate Mini Rolls 10pk by Cadbury is ultra-processed, so it counts as a UPF (ultra-processed food). This product is ultra-processed because it contains several industrial formulations and additives: palm vegetable fat and palm vegetable oils are highly processed refined oils; glucose syrup and dextrose are industrially extracted sugars; emulsifier E471 is an industrial emulsifier; and vanilla flavouring/flavouring are added flavourings. These ingredients indicate a formulated ultra-processed confectionery product. Soy lecithin, glycerol, and raising agents also contribute to industrial formulation, although fortified wheat flour, sugar, rapeseed oil, and sodium bicarbonate alone would not make a product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.