Yes — Oxo Beef Reduced Salt is ultra-processed.
Product contains several ultra-processed ingredients and additives according to NOVA, including flavour enhancers (monosodium glutamate, disodium guanylate), yeast extract and autolysed yeast extract (pre-identified UPF ingredient), industrial sugars (dried glucose syrup), and unspecified flavourings and colour (ammonia caramel). Therefore it is classified as ultra-processed (UPF).
Similar products that aren't ultra-processed — swap and keep the flavour.
Other cooking & baking Nomi has checked — these ones aren't ultra-processed.
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100% Pure Creamed Coconut
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Olive oil
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Not UPF
Vita coco coconut oil
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Coconut Oil
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Waitrose duchy organic tomato purée
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Organic Plain Flour
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Yes — Oxo Beef Reduced Salt by Oxo is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains several ultra-processed ingredients and additives according to NOVA, including flavour enhancers (monosodium glutamate, disodium guanylate), yeast extract and autolysed yeast extract (pre-identified UPF ingredient), industrial sugars (dried glucose syrup), and unspecified flavourings and colour (ammonia caramel). Therefore it is classified as ultra-processed (UPF).
Nomi flags 8 ingredients in Oxo Beef Reduced Salt as ultra-processed markers: flavour enhancers (monosodium glutamate, disodium guanylate), yeast extract, caramel color (ammonia-treated), dried glucose syrup, autolysed yeast extract, dried beef bone stock, flavourings, lactic acid. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including BEEF Stock by Waitrose, Beef Bone Broth by freja, Beef Bone Broth by Borough Broth. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.