Bird's

BIRD'S CUSTARD POWER

Barcode 5000354700064

Scanned 13 times by Nomi users

Yes — BIRD'S CUSTARD POWER is ultra-processed.

The product contains added flavorings, which are industrial additives used to modify taste. According to NOVA, the presence of added flavors classifies the product as ultra-processed.

Ingredients

1 ultra-processed marker

OK

corn starch

A refined starch extracted from corn, used as a thickening agent in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

coloring: annatto
UPF

flavors

General term for added flavoring substances; can be natural or artificial. Used to impart or enhance taste and aroma in foods.

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Common questions about BIRD'S CUSTARD POWER

Is BIRD'S CUSTARD POWER ultra-processed?

Yes — BIRD'S CUSTARD POWER by Bird's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains added flavorings, which are industrial additives used to modify taste. According to NOVA, the presence of added flavors classifies the product as ultra-processed.

Which ingredients in BIRD'S CUSTARD POWER are ultra-processed?

Nomi flags one ingredient in BIRD'S CUSTARD POWER as an ultra-processed marker: flavors. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.