Yes — BIRD'S CUSTARD POWER is ultra-processed.
The product contains added flavorings, which are industrial additives used to modify taste. According to NOVA, the presence of added flavors classifies the product as ultra-processed.
Other cooking & baking Nomi has checked — these ones aren't ultra-processed.
Flora pure sunflower oil
Flora
Not UPF
Golden Breadcrumbs
Sainsbury's
Not UPF
Organic Strong White Bread Flour imp
Doves Farm
Not UPF
100% Pure Maple Syrup
Maple Crest
Not UPF
Sugar
Silver spoon,
Not UPF
multiseed bread mix
tesco
Not UPF
Paxo natural breadcrumbs
Paxo
Not UPF
Canadian Amber Maple Syrup
Waitrose
Not UPF
Light brown soft sugar
Tesco
Not UPF
Strong white bread flour
Asda
Not UPF
Yes — BIRD'S CUSTARD POWER by Bird's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains added flavorings, which are industrial additives used to modify taste. According to NOVA, the presence of added flavors classifies the product as ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.