Ambrosia

Deluxe custard

Barcode 5000354919077

Scanned 18 times by Nomi users

Yes — Deluxe custard is ultra-processed.

The product is classified as ultra-processed because it contains several industrial ingredients and additives beyond basic culinary components. Specifically: modified starches (industrial thickeners/stabilizers), sustainable palm oil (highly refined oil), inulin (isolated fiber additive), colours (plain caramel, carotenes), and natural flavouring (an industrial flavor additive) are all UPF markers under the NOVA system. These ingredients go beyond simple processing and indicate an industrial formulation, so the entire product is considered UPF.

Ingredients

1 ultra-processed marker

OK

skim milk

Low-fat milk from which the fat portion has been removed; a basic dairy ingredient used as a beverage or in cooking.
OK

buttermilk

A dairy product produced by culture or fermentation of milk; a liquid with mild tang and fat, used as a baking liquid or beverage.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

modified starches
OK

cream (5%) (milk)
OK

palm oil

Palm oil derived from the fruit of oil palms, a common edible oil used in cooking and processed foods.
OK

inulin

A type of soluble fiber extracted from plants (often chicory). Used as a prebiotic and dietary fiber in foods.
OK

whey (milk)

Liquid byproduct of cheese production containing soluble proteins and lactose; used as a dairy ingredient or in protein formulations.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

vanilla extract

A traditional culinary extract derived from vanilla beans, used to impart vanilla flavor in foods and beverages.
OK

colours (plain caramel, carotenes)
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

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Common questions about Deluxe custard

Is Deluxe custard ultra-processed?

Yes — Deluxe custard by Ambrosia is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives beyond basic culinary components. Specifically: modified starches (industrial thickeners/stabilizers), sustainable palm oil (highly refined oil), inulin (isolated fiber additive), colours (plain caramel, carotenes), and natural flavouring (an industrial flavor additive) are all UPF markers under the NOVA system. These ingredients go beyond simple processing and indicate an industrial formulation, so the entire product is considered UPF.

Which ingredients in Deluxe custard are ultra-processed?

Nomi flags one ingredient in Deluxe custard as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.