No — Fitzroy is not ultra-processed.
The product contains only minimally processed ingredients: organic cocoa mass, organic cane sugar, organic cocoa butter, and organic vanilla extract. There are no industrial additives (emulsifiers, artificial sweeteners, flavor enhancers, modified starches, industrial syrups, or refined/hydrogenated oils) that would classify it as ultra-processed under NOVA.
Other chocolate & sweets products Nomi has analysed ingredient by ingredient.
Mini Eggs
Cadbury
UPF
Milk chocolate caramel seasalt
Fin Carré way to go
UPF
Dairymilk buttons
Cadbury
UPF
Dark Chocolate
Waitrose & Partners
Not UPF
Ferrero T3 Rocher fergulf
Ferrero
UPF
Almond Butter & Salted Caramel Cups
Deliciously Ella
Not UPF
Bourn Vita 500Gram Pauch
Lu
UPF
Smooth
Green & Black's
UPF
Milk Chocolate Bar
Mondelez International, Toblerone
UPF
Spearmint Flavour
Wrigley's Extra
UPF
No — Fitzroy by Montezuma is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains only minimally processed ingredients: organic cocoa mass, organic cane sugar, organic cocoa butter, and organic vanilla extract. There are no industrial additives (emulsifiers, artificial sweeteners, flavor enhancers, modified starches, industrial syrups, or refined/hydrogenated oils) that would classify it as ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.