Is Weetabix Ultra-Processed (UPF)?

Weetabix

Barcode 5010029000023

Scanned 337 times by Nomi users

Yes — Weetabix is ultra-processed.

Classified as ultra-processed because it contains malted barley extract ("extrait d'orge maltée"), which is an industrially processed extract used as a flavor enhancer according to the guidelines.

Ingredients

1 ultra-processed marker

OK

whole wheat flour (95%)

Finely milled flour made from the whole grain of wheat, containing bran and germ. Common baking ingredient.
UPF

malted barley extract

Extract derived from malted barley, used as a flavoring or additive in foods.
OK

sugar

A basic, single-ingredient sweetener derived from sugarcane or sugar beet.
OK

salt

A mineral compound used as a seasoning and preservative; is a fundamental food ingredient.
OK

niacin

Vitamin B3 (niacin) used as a dietary supplement or fortifying ingredient.
OK

riboflavin (vitamin b2)

An essential water-soluble vitamin (Vitamin B2) used as a nutrient supplement or fortifying additive in foods and supplements.
OK

thiamine (vitamin b1)

An essential water-soluble vitamin (Vitamin B1) used as a nutrient supplement or fortifying additive in foods and supplements.
OK

folate / folic acid (vitamin b9)

An essential water-soluble vitamin (Vitamin B9) used as a nutrient supplement or fortifying additive in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Nestle Shredded wheat 24pk

Nestlé

View product →

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Weetabix

Is Weetabix ultra-processed?

Yes — Weetabix by Weetabix is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains malted barley extract ("extrait d'orge maltée"), which is an industrially processed extract used as a flavor enhancer according to the guidelines.

Which ingredients in Weetabix are ultra-processed?

Nomi flags one ingredient in Weetabix as an ultra-processed marker: malted barley extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Weetabix?

Nomi has reviewed similar products that are not ultra-processed, including Nestle Shredded wheat 24pk by Nestlé. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.