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Yes — No Added Sugar Muesli imp is ultra-processed.
The product is classified as ultra-processed because it contains malted barley extract, which is an industrially processed extract used as a flavor enhancer according to the provided NOVA-based guidance. Other ingredients like whole grains, raisins, milk powders, nuts, and salt are not UPF on their own, but the presence of malted barley extract makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Yes — No Added Sugar Muesli imp by Alpen, Weetabix is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains malted barley extract, which is an industrially processed extract used as a flavor enhancer according to the provided NOVA-based guidance. Other ingredients like whole grains, raisins, milk powders, nuts, and salt are not UPF on their own, but the presence of malted barley extract makes the overall product UPF.
Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
