Weetabix

PROTEIN Crunch

Barcode 5010029221091

Scanned 76 times by Nomi users

Yes — PROTEIN Crunch is ultra-processed.

This product is classified as ultra-processed (UPF) because the ingredient list contains maltodextrine (maltodextrin) and arôme (flavoring). Maltodextrin is an industrially produced refined carbohydrate used as a texturizer and filler, and flavorings are industrial additives; the presence of any such ingredients is sufficient to classify the product as UPF under NOVA.

Ingredients

2 ultra-processed markers

OK

whole wheat flour (51%)

Whole wheat flour made from the entire wheat kernel, including bran and germ, giving a higher fiber content.
OK

sugar

A basic, single-ingredient sweetener derived from sugarcane or sugar beet.
OK

wheat gluten

Protein portion derived from wheat used to improve dough structure and elasticity.
UPF

maltodextrin

A white powder produced from starch (usually corn, rice, or potato) through acid or enzymatic hydrolysis. It is used as a thickener, filler, or instantizing agent in foods.
OK

whole oat flour (5.5%)

Ground oats used as a gluten-free flour alternative with a higher fiber content.
OK

defatted cocoa powder

Powder obtained from cocoa solids with most of the cocoa fat removed; used to impart chocolate flavor with reduced fat.
OK

salt

A mineral compound used as a seasoning and preservative; is a fundamental food ingredient.
OK

potassium chloride

A mineral salt used as a potassium source and salt substitute in foods.
UPF

aroma/flavoring

Flavoring agent used to impart or enhance taste; can be natural or artificial.
OK

niacin

Vitamin B3 (niacin) used as a dietary supplement or fortifying ingredient.
OK

iron

A mineral element used as a nutrient and, in foods, as a fortificant or supplement.
OK

thiamine (vitamin b1)

Essential water-soluble vitamin used as a dietary supplement or food fortifier; commonly added in small amounts to cereals, bread, and fortified foods.
OK

riboflavin (vitamin b2)

Water-soluble vitamin important for energy production and cellular function; widely used as a supplement and fortifying ingredient in foods.
OK

folic acid (vitamin b9)

Synthetic form of folate; essential for DNA synthesis and cell division; used as a supplement and nutrient fortificant in foods.
OK

vitamin d

A fat-soluble vitamin essential for calcium absorption and bone health; commonly used as a dietary supplement or fortification agent.
OK

vitamin b12

A water-soluble vitamin (cobalamin) important for red blood cell formation and neurological function; widely used in supplements and fortified foods.

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Common questions about PROTEIN Crunch

Is PROTEIN Crunch ultra-processed?

Yes — PROTEIN Crunch by Weetabix is ultra-processed, so it counts as a UPF (ultra-processed food). This product is classified as ultra-processed (UPF) because the ingredient list contains maltodextrine (maltodextrin) and arôme (flavoring). Maltodextrin is an industrially produced refined carbohydrate used as a texturizer and filler, and flavorings are industrial additives; the presence of any such ingredients is sufficient to classify the product as UPF under NOVA.

Which ingredients in PROTEIN Crunch are ultra-processed?

Nomi flags 2 ingredients in PROTEIN Crunch as ultra-processed markers: maltodextrin, aroma/flavoring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.