Bens

Bens Original Pilau

Barcode 5010034013810

Scanned 13 times by Nomi users

Yes — Bens Original Pilau is ultra-processed.

The product is classified as ultra-processed because it contains industrial additives/ingredients such as natural flavouring and yeast extract, which fall into NOVA Group 4. Other ingredients like citric acid are acceptable basic additives, but the presence of natural flavouring and yeast extract is sufficient to classify the product as UPF.

Ingredients

3 ultra-processed markers

OK

steamed parboiled long grain rice (94%)
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

onion powder

Dried and ground onion used as a seasoning to impart onion flavor.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

yeast extract

A flavor-enhancing extract produced from yeast cells, rich in amino acids and natural glutamates, commonly used to augment savory flavors.
OK

cumin seeds

Flat, boat-shaped seeds from the cumin plant, offering a warm, earthy, citrusy aroma used in spice blends and cooking.
OK

fennel seeds

Dried seeds of the Foeniculum vulgare plant, with a sweet, licorice-like flavor; used whole or ground in baking, cooking, and as a spice.
OK

spices

diverse plant extracts used to flavor foods; can refer to a mix of single or blended seasonings.
UPF

citric acid

A sour-tasting organic acid used as an acidulant and preservative in foods. Commonly added in small amounts to adjust acidity.

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Common questions about Bens Original Pilau

Is Bens Original Pilau ultra-processed?

Yes — Bens Original Pilau by Bens is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrial additives/ingredients such as natural flavouring and yeast extract, which fall into NOVA Group 4. Other ingredients like citric acid are acceptable basic additives, but the presence of natural flavouring and yeast extract is sufficient to classify the product as UPF.

Which ingredients in Bens Original Pilau are ultra-processed?

Nomi flags 3 ingredients in Bens Original Pilau as ultra-processed markers: natural flavouring, yeast extract, citric acid. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.