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Yes — Savoury Chicken Flavour Rice is ultra-processed.
The product is classified as ultra-processed because it contains industrial flavour additives and extracts, specifically natural flavouring and yeast extract, which are used to enhance flavour and are characteristic of ultra-processed foods under NOVA. Other ingredients like citric acid (an acidity regulator) and sunflower oil are allowed in non-UPF foods, but the presence of these identified UPF ingredients makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other pasta, rice & noodles Nomi has checked — these ones aren't ultra-processed.
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Spinach, Buffalo Ricotta, Pine Nuts Girasoli
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FRESH EGG PASTA TAGLIATELLE
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Gnocchis tomato & mozzarella
Giovanni Rana
Not UPF
Basil and Pine Nut Ravioli
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Not UPF
Pumpkin & Pine Nuts Girasoli
Aldi Specially Selected
Not UPF
Dell' Ugo
Dell Ugh
Not UPF
Creamy Butternut Squash and Sage Tortellini
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Yes — Savoury Chicken Flavour Rice by Ben’s Original is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains industrial flavour additives and extracts, specifically natural flavouring and yeast extract, which are used to enhance flavour and are characteristic of ultra-processed foods under NOVA. Other ingredients like citric acid (an acidity regulator) and sunflower oil are allowed in non-UPF foods, but the presence of these identified UPF ingredients makes the overall product UPF.
Nomi flags 3 ingredients in Savoury Chicken Flavour Rice as ultra-processed markers: natural flavouring, yeast extract, citric acid. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Growers Harvest Microwave Wholegrain Rice by Tesco, Microwave Basmati Rice by The Grower's Harvest, Tilda kids sunshine vegetable rice by Tilda. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.