Uncle Ben’s

Wholegrain golden vegetable rice

Barcode 5010034014220

Scanned 24 times by Nomi users

Yes — Wholegrain golden vegetable rice is ultra-processed.

The product is ultra-processed because it contains yeast extract and natural flavouring, which are industrially processed flavor enhancers/additives characteristic of UPFs under NOVA.

Ingredients

2 ultra-processed markers

OK

steamed parboiled wholegrain rice 83%
OK

red pepper 4.7%
OK

carrot 3.9%
OK

sweetcorn 3.1%
OK

peas 1.9%
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

yeast extract

A flavor-enhancing extract produced from yeast cells, rich in amino acids and natural glutamates, commonly used to augment savory flavors.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

onion powder

Dried and ground onion used as a seasoning to impart onion flavor.
OK

spices

diverse plant extracts used to flavor foods; can refer to a mix of single or blended seasonings.
OK

citric acid

A weak organic acid found in citrus fruits, commonly used as an acidulant and preservative in foods and beverages.

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Common questions about Wholegrain golden vegetable rice

Is Wholegrain golden vegetable rice ultra-processed?

Yes — Wholegrain golden vegetable rice by Uncle Ben’s is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains yeast extract and natural flavouring, which are industrially processed flavor enhancers/additives characteristic of UPFs under NOVA.

Which ingredients in Wholegrain golden vegetable rice are ultra-processed?

Nomi flags 2 ingredients in Wholegrain golden vegetable rice as ultra-processed markers: yeast extract, natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.