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Yes — Multigrain Hoops Cereal is ultra-processed.
Contains industrial additives, so it is not ideal for everyday eating.
This cereal is ultra-processed because it contains caramelised sugar syrup, flavouring, colour (paprika extract), and carrot extract. These are industrially processed ingredients or additives associated with ultra-processed formulations. The flours, sugar, salt, vitamins, and minerals do not independently make it ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
Yes — Multigrain Hoops Cereal by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). This cereal is ultra-processed because it contains caramelised sugar syrup, flavouring, colour (paprika extract), and carrot extract. These are industrially processed ingredients or additives associated with ultra-processed formulations. The flours, sugar, salt, vitamins, and minerals do not independently make it ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.