Tesco

Multigrain Hoops Cereal

Barcode 5010204372204

Scanned 83 times by Nomi users

Yes — Multigrain Hoops Cereal is ultra-processed.

The product is UPF because it contains several industrially processed ingredients/additives: caramelised sugar syrup, flavouring, colour (paprika extract), and carrot extract. These are extracted or modified additives used for colouring and flavour, which places the cereal in the ultra-processed category under NOVA. The rest of the ingredients (wholemeal wheat flour, oat flour, basic sugars, starches, grains, salt, and added vitamins/minerals) are not themselves UPF, but the presence of the listed additives is sufficient to classify the overall product as ultra-processed.

Ingredients

4 ultra-processed markers

OK

wholemeal _wheat_ flour 39%
OK

_oat_ flour 20%
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

barley flour

Ground flour milled from barley, used in breads, porridges, and baked goods; similar to wheat flour but with a distinct barley flavor.
OK

wheat starch

Starch derived from wheat; a refined carbohydrate used as a thickener or filler in foods.
OK

maize semolina

Coarse flour milled from corn (maize), used as a staple ingredient in dishes like polenta and pasta base.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
UPF

caramelised sugar syrup

A syrup derived from sugar heated to create caramelization; a processed sugars product commonly used as a sweetener or flavoring.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
UPF

colour (paprika extract)

Natural color additive derived from paprika used to impart a red-orange hue in foods.
UPF

carrot extract

Extract derived from carrots, used for flavor or color. A highly processed extract.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

pantothenic acid

A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

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Common questions about Multigrain Hoops Cereal

Is Multigrain Hoops Cereal ultra-processed?

Yes — Multigrain Hoops Cereal by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF because it contains several industrially processed ingredients/additives: caramelised sugar syrup, flavouring, colour (paprika extract), and carrot extract. These are extracted or modified additives used for colouring and flavour, which places the cereal in the ultra-processed category under NOVA. The rest of the ingredients (wholemeal wheat flour, oat flour, basic sugars, starches, grains, salt, and added vitamins/minerals) are not themselves UPF, but the presence of the listed additives is sufficient to classify the overall product as ultra-processed.

Which ingredients in Multigrain Hoops Cereal are ultra-processed?

Nomi flags 4 ingredients in Multigrain Hoops Cereal as ultra-processed markers: caramelised sugar syrup, flavouring, colour (paprika extract), carrot extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Multigrain Hoops Cereal?

Nomi has reviewed similar products that are not ultra-processed, including supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.