Morrisons

Fruit and Fibre

Barcode 5010251523246

Scanned 23 times by Nomi users

Yes — Fruit and Fibre is ultra-processed.

Classified as ultra-processed because it contains industrial ingredients/additives including flavouring, malted barley extract (a processed flavour enhancer), coconut oil used in a formulated banana piece, and the preservative sulphur dioxide. These go beyond basic culinary ingredients per NOVA criteria.

Ingredients

1 ultra-processed marker

OK

wholewheat (70%)
OK

raisins (17% )
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

banana slices (7%) (banana, coconut oil, sugar, flavouring)
OK

coconut chips (3%)
UPF

malted barley extract

A concentrated extract from malted barley, used as a brewing adjunct or flavoring. It may be used in foods and drinks for sweetness or malt flavor.
OK

dried apple (1.5%) (dried apple, preservative (sulphur dioxide))
OK

roasted nibbed nuts (1.5%) (hazelnuts, almonds)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

pantothenic acid (b5)

Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Fruit and Fibre

Is Fruit and Fibre ultra-processed?

Yes — Fruit and Fibre by Morrisons is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial ingredients/additives including flavouring, malted barley extract (a processed flavour enhancer), coconut oil used in a formulated banana piece, and the preservative sulphur dioxide. These go beyond basic culinary ingredients per NOVA criteria.

Which ingredients in Fruit and Fibre are ultra-processed?

Nomi flags one ingredient in Fruit and Fibre as an ultra-processed marker: malted barley extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.